Digital Marketing Research Publications for week 3 2014

Digital Marketing Research Publications for week 3 2014

17th January 2014

State of Digital wants to provide you with the best information out there. And in Digital things keep changing all the time, so it’s difficult to keep up-to-date. But we are here to help you!

Every Friday we will be giving you an overview of research done around the world, published on the web somewhere. Research you can then use in your marketing efforts, whether it’s optimising a campaign or making sure your superiors will walk the route you plan to walk.

Here’s the overview of research in week 3.

Digital Marketing General

Mobile, Content New Focus for B-to-B in 2014

Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year, per results from Advertising Age’s 2014 BtoB Outlook: Marketing Priorities and Plans survey.

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Social Media

Fear of Data Sharing Rose Significantly in Last Two Years

U.S. consumer attitudes and behavior related both to data sharing and social media oversharing have shifted significantly just within the last two years, according to a newly released “Truth About Privacy” study conducted by McCann Worldgroup.

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Facebook Mobile Ad Gains Forecast To Hit $6.3B, Teens Drift From Social Net

Facebook refocused its ad business around mobile last year with dramatic results. By the third quarter, mobile advertising accounting for nearly half its overall ad revenue — up from almost nothing at the start of 2012. That trend is expected to continue in 2014 as mobile becomes the greatest area of ad revenue, according to JPMorgan’s annual Nothing But ‘Net report released this week.

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E-Mail Marketing

Which Email Lifecycle Marketing Campaigns Do Marketers Find Most Effective?

Email marketing is far from dead, according to ExactTarget’s 2014 State of Marketing [download page] report. Instead, 68% of respondents to the survey say that email marketing is core to their business.

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Spain’s Smartphone and Tablet Users Drive Mobile Banking Services

Widespread usage of smartphones and tablets in Spain is fueling greater demand for mobile financial services, according to a November 2013 survey by the country’s Mobile Marketing Association in collaboration with mobile marketing company Seeketing.

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Checking email is the top mobile activity among both smartphone and tablet users

Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is often cited as one of the most popular activities conducted on such devices.December 2013 data from Return Path highlighted this trend.

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Mobile Use Grows 115% in 2013, Propelled by Messaging Apps

Mobile application use grew by 115% year-over-year in 2013, reveals Flurry, which refers to usage as “a consumer launching an app and recording what Flurry defines as a session.”

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Consumers Show Strong Interest in Mobile Apps’ Multifunctional Potential

A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year, with the majority of those purchases to be used as additional devices or replacements, rather than as new additions. That’s according to recently-released results from an Accenture survey.

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UK Males the Biggest Mobile App Fans

Like Christmases of the recent past, Christmas Day 2013 saw a huge spike in the number of mobile app downloads worldwide. Even though it was a smaller spike than in recent years, it still indicated a thirst for mobile apps among the general populace. In the UK, it seems that males are responsible for a good amount of the general app download action.

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Content Marketing

Content Marketing: Top Priorities and Areas of Greatest Impact

Curata has released the results of its third annual content marketing benchmark study. As part of the study, which surveyed about 500 marketers in the fall of 2013 – respondents were asked to rank a list of objectives in order of priority.

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What makes you click? The effect of question headlines on readership in computer-mediated communication

This paper reports the results of two field experiments that investigate the effect of using question headlines to enhance readership in computer-mediated communication. The results from both experiments suggest that question headlines are significantly more effective than declarative headlines in generating readership.

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2013 Spending Study Reveals Branded Content Spend at New High

The Dow is not the only metric reaching new highs in 2013. The annual content marketing survey from the Custom Content Council, in partnership with ContentWise, reveals new highs for branded content in both spending and value. The“Spending Study: A Look at How Corporate America Invests in Branded Content for 2013” compares 14 years of studies, showing a strong growth and affinity for content marketing across the board.

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Millennial and Boomer Shoppers May Be More Alike Than You Think

Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A new study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research (Radius GMR) shows that while there are certainly differences.

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2013 – Annual Rankings: US Top Buzz

YouGov has released its US Buzz Rankings list for 2013, and a familiar name tops the rankings – Amazon. The study measures consumer perceptions of brands.

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Video Marketing

CEA and NATPE Joint National Survey Reveals Opportunities to Improve Synchronized Program Content

he Consumer Electronics Association (CEA)® and National Association of Television Program Executives (NATPE||Content First) yesterday released the findings of the first part of a joint research study analyzing how and why consumers use Second Screen devices to engage with video content.

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comScore Releases December 2013 U.S. Online Video Rankings

Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record, according to the latest figures from comScore.

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Traditional Media Isn’t Dead Yet, Despite Increased Competition from Digital Media

Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion, per results from a recent BIA/Kelsey survey.

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Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Interest in digital media suppresses growth, but sponsorship marketers should capitalize on pivotal role sponsorship plays in amplifying digital, social and mobile.

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Video Drives Publishers’ Digital Ad Revenue Growth in the UK

December 2013 data from Deloitte and the Association of Online Publishers indicated that publishers in the UK were seeing strong increases in digital advertising revenues. Indeed, year-on-year growth in Q3 2013 was 18.0%—the highest since Q2 2010.

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Mobile Search Ad Click-Through-Rates Up in Q4

Not surprisingly, search advertisers looked to take advantage of mobile’s growing role in the retail space by increasing their spending on mobile devices by a significant degree in Q4, according to [download page] a new report from IgnitionOne.

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See more research from other weeks here


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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