A summer interview with… Richard Baxter: “Get excited about real time discovery”

A summer interview with… Richard Baxter: “Get excited about real time discovery”

16th July 2010

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!

Today: its time again for one of our own: our newest team member (which we are very proud of: Richard Baxter

1- Can you introduce yourself in one paragraph?

Sure – I’m SEO Consultant and Director of UK based SEOgadget.co.uk. I’m also an SEOmoz associate where I blog and work with the SEOmoz community (being part of the SEOmoz team rocks and I love the close relationship I have with the Mozzers and Distilled guys). When I’m not doing client work I’m either blogging at SEOgadget, SEOmoz or State of Search!

2- What are you doing this summer?

Well, work wise I’m taking a big step up with SEOgadget and recruiting my first SEO’s. I started working full time on SEOgadget’s clients back in January 2010. It’s gone great, and now it’s time to get some extra man (or girl) power in to help. On that note give me a shout of you fancy a challenge!

Life wise – I’ve just returned from a nice break in southern Italy, fully recharged and raring to go. We’ve (my Girlfriend and I) got a few weekends planned this summer with weddings, festivals and the like. I’ll also be tending to my garden! We have our first vegetable patch this year and so far so good. I know how lame that might sound to some but it’s the best thing when you’ve grown all your own veggies! Highly recommended activity.

3- What is the most hottest subject in search at the moment, what should every SEO be looking into?

I was pleased to see Tom mention Microformats and HTML5 – we covered the subject on the State of Search Radio show with Joost de Valk recently. It’s definitely important, if not for any other reason than just to brush up on your front end technical skills. I do wish that Google would pay more attention to pages marked up with Microformats / RDFa though – it’s a long waiting game to get your Microformats to parse into search results. I’d love to see Bing do more with this, too.

Video SEO is definitely getting some fresh attention, certainly with Google TV on its way, sites with Video content should be doing everything they can to make sure that the video content they have is submitted via video XML sitemaps and optimised fully.

My focus seems to be on front end (I’m involved in a HTML5 based project, site migrations), link strategy, tools, training and recruiting. I’m not sure how some of those items reflect on the industry, they’re just very much on my radar at the moment.

4- What do you think is the “state of search” at the moment, is the industry doing good?

Good? I think it’s doing awesome! There’s a lot of demand for people with SEM skills across Europe at the moment which is a wonderful thing.

5- What is your favourite website, apart from your own?

SEO related, there are so many to choose from. Obviously I’m going to say SEOmoz – but I really do owe those guys a great deal for their support and the knowledge I’ve gained over the years from reading the blog.

6- Can “social marketing / media” and search survive apart from each other?

SEO’s tend to be a pretty advanced bunch and the general consensus in the community seems to be, “no”. Social popularity and buzz are (to whatever extent) a here to stay, though I think the social aspect of search has a long way to go before it becomes useful to non-SEO / digital marketing types.

7- What’s your search tip for the summer?

Get excited about real time discovery and the wealth of data we’re able to glean from the many good folks who provide APIs inside and outside of our industry.


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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