It is a discussion which will be here until the right tools have figured out how to actually measure the ROI of Social Media. But rest assure: there is an ROI. MDG looked at the statistics and came up with this infographic as a result. It found for example that 96% of CMO’s are now looking at more than just sales when it comes to social media. 68% of them however measures the success by site traffic. Most ROI comes from Facebook, followed by review sites. And that Social Media is a big hit when it comes to recruiting we already knew. via
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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