SES Berlin 2010: Advanced link building 2011
Search Engine Optimisation

SES Berlin 2010: Advanced link building 2011

23rd November 2010

Here we are – back with another session called „Advanced link building 2011” – the panel looks pretty promising featuring speakers like Jan Kutschera, Thomas Gruhle and Christoph Cemper – Stefan Fischerländer will be moderating this one.

One a side note: Why in the world would you do the advanced track in a small room only being able to have seats for just around 100 people?! And for next time: Please do provide tables, at least some. It just sucks to write like this… and yes, power would be really nice a well – besides of a working wifi. Anyways, let’s get this rolling… still waiting for the rests of the panelists to show up….

First one up will be Christoph – let’s see if he has some news to share. So Christoph starts by sharing some important tips on link building:

  • First of all: Keep in mind… there is no secret on building links. It just plain work!
  • Know your targets, and do your research (include volumes, competition and difficulty in your analysis)
  • Be patience: Getting number one just takes time…
  • Test, test and test (using test domains, satellite domains and of course – your competitors websites)
  • Keep in mind: Link growth needs to be consistent, increasing and of course more than your competitors get.
  • Get link juice from your competitors – by gathering indirect links.
  • You need links from relevant websites – if you’re in travel of course it’s important to get links from other travel sites as well.
  • And you need trusted links from authority sites – the goal is to up-value all links in a profile. If you get a highly trusted link and point it to your site you will boost the value of all other links.
  • Anchor text variation: You really need naturally distributed anchor text – just links with money keys don’t work anymore. It just simply over-optimized. And they do avoid anchor text based filters. So make sure when building links you also get brand links.
  • Keyword domains are nice because the brand just is the domain name and also the money keywords. Christoph brought up the example of – and the money key / phrase also is “cheap flights” and it’s perfectly optimized to get a lot of links having this anchor text.
  • Get nofollow links – they’re just a part of a naturally looking link profile.
  • Don’t look at PageRank – holy I can’t hear it anymore… but yeah. Here it is again…

Some nice tips from Christoph – good stuff you should keep in mind. All right, this is gonna be hard for the next speaker to keep up with. Let’s see what Jan has to say…

Ok – so Jan is going to talk about link analysis. Hmm… ok that’s hard to blog, skipping trough slides like hell… he is showing the top-10 on shoes in Germany. And metrics Jan usually applies when looking at a domain are visibility, page rank distribution (both from Sistrix), page- and domain authority (SEOmoz / Linkscape), deep link ratio (start- vs. sub-sites), how many rankings are available in top-10 for all keywords and anchor text distribution (you can actually do that using – looks nice in a presentation though).

Last speaker of the day will be Thomas. He is going to talk about a link network – which doesn’t look like one. Sounds promising. But unfortunately the beamer or presentation is broke. So I’ll put this one up early. Maybe I can update as they fix the stuff… nope, thats not gonna be something. Switching over to Q&A and I’m out. See you tomorrow for another day at SES Berlin.


Written By
Bastian Grimm is founder and CEO of Grimm Digital. He mainly works as online marketing consultant with a strong focus on organic search engine optimization (SEO). Grimm specializes in SEO strategy consulting, website assessments as well as large scale link building campaigns.
  • This field is for validation purposes and should be left unchanged.