Shortlist Nominees UK SearchAwards 2012 Announced
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Shortlist Nominees UK SearchAwards 2012 Announced

1st October 2012

The UK Searchawards, which will be presented November 1st in London has announced the shortlist of nominees who are eligible for winning an award at the ceremonies. In 15 different categories nominees are named, from best used in SEO, to PPC And best integrated campaign. The jury, with several State of Search bloggers like Nichola Stott, Kelvin Newman and Bas van den Beld in it, made their decisions last Friday. On top of the different categories there will also be awards for a ‘a Grand Prix’, best in all the categories and there will be announced who is this years’ UK Search Personality of the year, which last year was our very own Lisa Myers. Find the entire shortlist below.

Best SEO Campaign

fuse8 & Flexioffices – How to Compete with an Office Giant Homejames – Jet2.com 2012 Step Change LBi – Skype – Global SEO Programme with Social Media Integration MediaCom – Betta Living Best SEO Campaign Mediaworks Online Marketing – Brantano Performics – Baking Mad SEO Stickyeyes – Dreams.co.uk SEO Strategy Zazzle Media – Mclaren Software Content Marketing Campaign

Best PPC Campaign

Adido – Multi-Platform PPC Growth for Glenigan Crafted – allfancydress.com PPC Campaign Halloween 2011 eSearchVision – Vestiaire Collective UK Launch Lakestar Media & Office – Drive online footfall with PPC LBi & Play.com – Becoming Industry Leaders Through Automated Processes & Testing Net Media Planet – The price isn’t always right: defying convention to improve Papa John’s bottom line Rippleffect & Transglobal Express – The route to proven ROI Starcom Mediavest Group – SAV aqua Card – Sailing Past the Competition

Best Integrated Campaign

Bloom & ADT- Using Integrated Methods to Optimise Conversion Rates Caliber Interactive – Holiday Hypermarket Fast Web Media – Carling Zest – Summer Bottled Fruitful Media – Curtains Made For Free Greenlight & New Look – ‘7 days 7 dresses’ – An SEO and link building campaign in action MediaCom – Betta Living Integrated Search Met Office – Pollen Calendar Stickyeyes & Motors.co.uk – Motors Most Deserving

Best Local Campaign

9xb – Going the Extra Mile for East Coast Tourism 9xb – Top Dog Search Results for Mars Petcare’s My Pet Stop brand Branded3 – Local Strategy for Vue Cinemas Clicky Media & JD Parties – Promoting Christmas Extravaganza’s Locally MediaCom – National Tyres & Autocare – Right Time, Right Place, Right Message Minute Steak & The Office Group – Achieving Success Through Local Search Net Media Planet – The Price Isn’t Always Right: Defying Convention to Improve Papa John’s Bottom Line Quaturo – Access Storage Google Plus Local

Best Mobile Campaign

Branded3 – Mobile Strategy for Vue Cinemas Fast Web Media – Blue Moon Beer – Mobile Voucher Campaign MediaCom – National Tyres & Autocare – Right Time, Right Place, Right Message Net Media Planet – The Price Isn’t Always Right: Defying Convention to Improve Papa John’s Bottom Line Starcom Mediavest Group & Autoglass – Smashing the vehicle glass repair market on mobile

Best use of Search – Retail

9xb & Made4Fighters – Knocking out the competition with 49% year on year sales growth 9xb & Paper Themes – Search Success Sees Site Adopted by Rivals Brastop – Big Bras Campaign Greenlight & New Look – ‘7 days 7 dresses’ – An SEO and link building campaign in action Mediaworks Online Marketing – Brantano PushON – The Little Greene Paint Company Receptional & The Watch Company – A Timely Increase in Traffic Stickyeyes – Dreams.co.uk SEO Strategy

Best use of Search – Finance

Found & Post Office – Tailoring SEO and Social for Saver Success Homejames – Improvement in Debt Free Direct PPC efficiency in 8 months Koozai – Finance for Insurance2Go MEC UK & Halifax – Tax Year End SEO Challenge MediaCom – Co-operative Young Drivers SEOptimise – Deloitte Money Football League Infographic Stickyeyes – Creative Thinking; Creative Search (Exceeding Client Expectations)

Best use of Search – Travel

Caliber Interactive – Conflict of Pinterest Homejames – Jet2.com 2012 Step Change Lakestar Media & Warner Leisure – Drive Multi-Channel Travel Growth Starcom Mediavest Group – Flybe PPC – Up, up and away!

Best use of Search – Leisure

Caliber Interactive – Conflict of Pinterest Found & Warner Leisure Hotels – Responsive Design delivering Resounding ROI Homejames – Jet2.com 2012 Step Change Mediaworks Online Marketing – Grainger Games Performics & O2 – Making O2 A Priority For Music Fans and Bargain Hunters Smart Traffic & Trekwear – Outperforming Big Name Brands with SEO The Search Agency & Small Luxury Hotels of the World – Big Bookings Campaigns for Small Luxury Hotels White Hat Media – The Gym Group

Best Blog

Bing Ads Community: A Place to Discuss, Share and Collaborate Hobo SEO Blog Koozai – Koozai Blog and Koozai TV SEOgadget

Innovation

Barracuda Digital – Panguin Tool Barracuda Digital – Quality Score Enhancer Caliber Interactive – Conflict of Pinterest Fast Web Media – FWM weatherFIT Mazeberry – Mazeberry Express MediaCom – Bolt Performics & B&Q – Beating Amazon At Their Own Game Stickyeyes – Reach Platform

Best PPC Management Software

Acquisio – The Performance Media Platform eSearchVision – PPC Management Platform Fast Web Media – FWM weatherFIT Forward3D – Unique cost saving and revenue driving tool Kenshoo – Universal Platform Marin Software MediaCom – Bolt

Best SEO Software

Forward3D – Pinalytics Linkdex – Better Data and More Insight Searchmetrics – Suite V6 Stickyeyes – Roadmap Product

Best Agency

Fast Web Media Koozai Mediaworks Online Marketing Minute Steak Periscopix Starcom Mediavest Group Stickyeyes Verve Search

Best Client Side Practitioner / Team

Met Office O2 Digital Capability Team & Performics

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Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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