Shortlist Nominees UK SearchAwards 2012 Announced

Shortlist Nominees UK SearchAwards 2012 Announced

1st October 2012

The UK Searchawards, which will be presented November 1st in London has announced the shortlist of nominees who are eligible for winning an award at the ceremonies. In 15 different categories nominees are named, from best used in SEO, to PPC And best integrated campaign. The jury, with several State of Search bloggers like Nichola Stott, Kelvin Newman and Bas van den Beld in it, made their decisions last Friday.

On top of the different categories there will also be awards for a ‘a Grand Prix’, best in all the categories and there will be announced who is this years’ UK Search Personality of the year, which last year was our very own Lisa Myers. Find the entire shortlist below.

Best SEO Campaign

fuse8 & Flexioffices – How to Compete with an Office Giant
Homejames – 2012 Step Change
LBi – Skype – Global SEO Programme with Social Media Integration
MediaCom – Betta Living Best SEO Campaign
Mediaworks Online Marketing – Brantano
Performics – Baking Mad SEO
Stickyeyes – SEO Strategy
Zazzle Media – Mclaren Software Content Marketing Campaign

Best PPC Campaign

Adido – Multi-Platform PPC Growth for Glenigan
Crafted – PPC Campaign Halloween 2011
eSearchVision – Vestiaire Collective UK Launch
Lakestar Media & Office – Drive online footfall with PPC
LBi & – Becoming Industry Leaders Through Automated Processes & Testing
Net Media Planet – The price isn’t always right: defying convention to improve Papa John’s bottom line
Rippleffect & Transglobal Express – The route to proven ROI
Starcom Mediavest Group – SAV aqua Card – Sailing Past the Competition

Best Integrated Campaign

Bloom & ADT- Using Integrated Methods to Optimise Conversion Rates
Caliber Interactive – Holiday Hypermarket
Fast Web Media – Carling Zest – Summer Bottled
Fruitful Media – Curtains Made For Free
Greenlight & New Look – ‘7 days 7 dresses’ – An SEO and link building campaign in action
MediaCom – Betta Living Integrated Search
Met Office – Pollen Calendar
Stickyeyes & – Motors Most Deserving

Best Local Campaign

9xb – Going the Extra Mile for East Coast Tourism
9xb – Top Dog Search Results for Mars Petcare’s My Pet Stop brand
Branded3 – Local Strategy for Vue Cinemas
Clicky Media & JD Parties – Promoting Christmas Extravaganza’s Locally
MediaCom – National Tyres & Autocare – Right Time, Right Place, Right Message
Minute Steak & The Office Group – Achieving Success Through Local Search
Net Media Planet – The Price Isn’t Always Right: Defying Convention to Improve Papa John’s Bottom Line
Quaturo – Access Storage Google Plus Local

Best Mobile Campaign

Branded3 – Mobile Strategy for Vue Cinemas
Fast Web Media – Blue Moon Beer – Mobile Voucher Campaign
MediaCom – National Tyres & Autocare – Right Time, Right Place, Right Message
Net Media Planet – The Price Isn’t Always Right: Defying Convention to Improve Papa John’s Bottom Line
Starcom Mediavest Group & Autoglass – Smashing the vehicle glass repair market on mobile

Best use of Search – Retail

9xb & Made4Fighters – Knocking out the competition with 49% year on year sales growth
9xb & Paper Themes – Search Success Sees Site Adopted by Rivals
Brastop – Big Bras Campaign
Greenlight & New Look – ‘7 days 7 dresses’ – An SEO and link building campaign in action
Mediaworks Online Marketing – Brantano
PushON – The Little Greene Paint Company
Receptional & The Watch Company – A Timely Increase in Traffic
Stickyeyes – SEO Strategy

Best use of Search – Finance

Found & Post Office – Tailoring SEO and Social for Saver Success
Homejames – Improvement in Debt Free Direct PPC efficiency in 8 months
Koozai – Finance for Insurance2Go
MEC UK & Halifax – Tax Year End SEO Challenge
MediaCom – Co-operative Young Drivers
SEOptimise – Deloitte Money Football League Infographic
Stickyeyes – Creative Thinking; Creative Search (Exceeding Client Expectations)

Best use of Search – Travel

Caliber Interactive – Conflict of Pinterest
Homejames – 2012 Step Change
Lakestar Media & Warner Leisure – Drive Multi-Channel Travel Growth
Starcom Mediavest Group – Flybe PPC – Up, up and away!

Best use of Search – Leisure

Caliber Interactive – Conflict of Pinterest
Found & Warner Leisure Hotels – Responsive Design delivering Resounding ROI
Homejames – 2012 Step Change
Mediaworks Online Marketing – Grainger Games
Performics & O2 – Making O2 A Priority For Music Fans and Bargain Hunters
Smart Traffic & Trekwear – Outperforming Big Name Brands with SEO
The Search Agency & Small Luxury Hotels of the World – Big Bookings Campaigns for Small Luxury Hotels
White Hat Media – The Gym Group

Best Blog

Bing Ads Community: A Place to Discuss, Share and Collaborate
Hobo SEO Blog
Koozai – Koozai Blog and Koozai TV


Barracuda Digital – Panguin Tool
Barracuda Digital – Quality Score Enhancer
Caliber Interactive – Conflict of Pinterest
Fast Web Media – FWM weatherFIT
Mazeberry – Mazeberry Express
MediaCom – Bolt
Performics & B&Q – Beating Amazon At Their Own Game
Stickyeyes – Reach Platform

Best PPC Management Software

Acquisio – The Performance Media Platform
eSearchVision – PPC Management Platform
Fast Web Media – FWM weatherFIT
Forward3D – Unique cost saving and revenue driving tool
Kenshoo – Universal Platform
Marin Software
MediaCom – Bolt

Best SEO Software

Forward3D – Pinalytics
Linkdex – Better Data and More Insight
Searchmetrics – Suite V6
Stickyeyes – Roadmap Product

Best Agency

Fast Web Media
Mediaworks Online Marketing
Minute Steak
Starcom Mediavest Group
Verve Search

Best Client Side Practitioner / Team

Met Office
O2 Digital Capability Team & Performics


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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