Site Migrations and Rebranding: Everything you Need to Know

State of Digital originally was State of Search. To get to become State of Digital we needed to do a re-brand. This not just meant changing the name, but it also meant migrating the websites, from one domain to another. This means a lot of work. To give you some insights into what goes on with a re-brand like this we organised a Google Hangout with different people who were themselves involved in site migrations.

Mike Essex (Koozai), Sam Osborne (Vertical Leap), Daniel Bianchini (, Bridget Gersie (or @mediavision) (Mediavision) and Bas van den Beld talked about all different aspects, from technical to social media. You can listen to the entire hangout in the video below.

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You can tweet about the hangout! Click these to tweet:

[inlinetweet prefix=”” tweeter=”@stateofdigital” suffix=””]Very valuable hangout on site migrations on State of Digital[/inlinetweet]

[inlinetweet prefix=”” tweeter=”” suffix=””]I learned some stuff about site migrations on State of Digital![/inlinetweet]

[inlinetweet prefix=”” tweeter=”@stateofdigital” suffix=””]Mike Essex, Sam Osborne, Daniel Bianchini, Bridget Gersie in a hangout about site migrations.[/inlinetweet]

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

One thought on “Site Migrations and Rebranding: Everything you Need to Know

  1. Great Hangout and this is something I work with on a daily basis, and we can all say its important to be thorough and realise it is also hard work, even if you can use some Tools. I find that Screaming frog is a great tool. but as you guys mention in the video, but also you need to check the indexed urls in Google. If you work with a WordPress plugin such as redirection, I feel that it is not 100% optimal, and I think its better to create the 301 via htaccess.

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