Two Keynotes, One Conference – SMX Social Media Marketing #SMX

Two Keynotes, One Conference – SMX Social Media Marketing #SMX

13th December 2012

Two great Keynote Conversations with Danny Sullivan at the SMX Social Media Marketing Conference in Las Vegas last week.

Keynote #1 Del Harvey the Director of Trust & Safety at Twitter spoke with Danny Sullivan about ‘Twitterquette’ and Keynote #2 Vic Gundrota from Google+.

This post concentrates on Keynote #1 as since the session, the hangout video with Vic Gundrota and Danny Sullivan has been released so can be found in a separate post.

How To Win Friends & Not Be Unfollowed By People (Or Worse) – Del Harvey – (@delbius)

Twitter – love it or hate it, drives social love and traffic. Do we all use it wisely, or are we all spamming without realising?

Using the example of a Bookstore that was on the verge of going out of business. The son of the business owner Aaron Durrand sent a tweet that accidentally went viral and saved the bookstore from closing.

The lesson, if you connect, you win friends – but what if you don’t connect or engage, what makes people decide that you are not a useful resource, but just an annoying tweeter?

Del Harvey took us through some do’s and don’ts when running your Twitter account, and things that will get you unfollowed in a flash!


Overuse @replies

@this, @that, duplicate tweets with different ‘@’ replies is still spam – your feed will end up with the same tweet over and over again but to different people.

Duplicate posts – different #hashtags

Spam spam spam spam spam – shows little imagination, and if your followers also follow some of the people you are tweeting it is only a matter of time before your feed becomes annoying.


Host a chat – interact with with others

Run a contest – everyone likes something for free, so give the people what they want! A great example of mercedes using Twitter to get the public to control and vote for how the video ad went next was a very cool success using the #youdrive hashtag. Del suggest that there is plenty of room for more cool contests.

Announce a Sale – start the conversation, encourage people to interact with you from the off

After the short presentation, Danny and Del started the Q&A

I missed some of the conversation, but the entire Q&A was written up by Courtney Seiter on the Raven Tools live blog

Pictures of the event can be found here


Written By
Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality...
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