Twitter and Facebook are places where people can freely complain about a brand. And brands have picked that up and are now en masse offering customer service on social media. Their teams search the social networks trying to find complainers and fans and try to help / support them.
But who is doing the best job? Socialbakers researched and found the airline industry was the most responsive to customer-service questions on Facebook in the fourth quarter of 2013. KLM especially was the best.
AllFacebook created this infographic:
