About Gemma Birch

Gemma Birch has been working in international search since 2007 and leads WebCertain’s marketing team. She is responsible for managing WebCertain’s online marketing activities around the world as well as organising and programming the International Search Summit.

11 thoughts on “Chinese Social Media: In China It Is Not About Facebook

  1. It’s quite amazing to me when I heard many Americans don’t know Facebook & Twitter are blocked in China. I realized the importance to tell more about Chinese Social Networks to non-Chinese. More and more US companies are targeting Chinese market nowadays, and I used to tell them about Chinese Weibo Marketing Tips. Check out here in my blog: http://www.searchdecoder.com/social-networks-in-china-sina-weibo/
    Btw, very good post.

  2. Baidu is the Chinese social media platform that excites me the most … Imagine Google, Facebook, YouTube, eBay and maybe even Amazon all in one … for billions of people who don’t have access to the same alternatives which consumers of those brands do in the west … Phenomenal! … Tencent with QQ (Qzone) and Alibaba as it enters consumer markets will also be huge! … More at NextGenerationBrands.com

  3. China is a dictatorship regime without any social media marketing. I worked in Social Media industry for 3 years but in China there are many strict censorship rules, a lot of sites are not accessible and internet is slow. You can’t really market in China, a lot of advertisement is blocked. The MARKET IN CHINA IS NOT FREE.

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