Social Media Marketing Conference 2012 – Day 1 Morning Sessions #smx

Social Media Marketing Conference 2012 – Day 1 Morning Sessions #smx

6th December 2012

Held in the Aria Resort & Casino Convention Center in Las Vegas, the SMX Social Media Marketing Conference is a two day conference in the SMX Series.

Hosted by Danny Sullivan, the SMM is a smaller gathering than the usual SMX but still packed with great content, speakers and case studies.

Here is a breakdown of the sessions I attended on Day 1

Traffic Boosting Twitter Tactics (#smx #12A)

Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek)

Monique Pouget,This session was packed full of Social Tools – here is a nice list

Use a Management Service

  • HootSuite
  • TweetDeck
  • CoTweet
  • Sprout Social
Smarter Twitter Monitoring
  • @ optional
  • Topsy
  • Backtweets
  • Hootsuite
Find the best people to follow and engage with
  • Topsy
  • Twazzup
  • Social Mention
  • Tweepz
  • Twiangulate
  • Google
Find Mutual Relationships – Social Listening
  • Twtrland
  • Friend or Follow
  • Twiangulate
Track What’s Working – Shortened Links with utm parameters
Participate in Twitter Chats
Smarter Tweeting
  • Create and Follow Twitter Lists
  • FollowerWonk
  • Tweriod
  • Buffer App
  • Collect and save for later – storify
  • Monitor Growth Over Time
  • Humanize your Brand

Tuning Up Twitter Tactics – Aaron Friedman, SEO Manager, Spark Communications (@aaronfriedman)

Aaron-FriedmanTwitter is… 

  • 340M thoughts shared daily
  • 140M+ Active Users
  • The loudest voice on the planet
  • Twitter strategy has become even more critical for marketers
  • Twitter contributes to Search Engines

Attributes Engines Might Consider

3 Points of Successful Twittering

  • Clarity – Take away the guess work. Tell your audience what to say?
  • Simplicity – Sharing is easy and boosts engagement
  • Incentives / Timely – Be relevant

Other Tips:

  • Be Clear – Highlight the content in the tweet that you actually want people to share
  • Too Long; Didn’t Read – Highlight not only ON Twitter But also OFF Twitter
  • Make Sharing Easy – use easy share buttons!
  • Don’t complicate posts – 5:3:2 rule – 5 Posts about your space, 3 posts about your products, 2 personal
  • information – when you see a need, gives your audience an incentive to share your information, or take an immediate action
  • Use Tools: FollowerWonk, Topsy, Social Mention, TweetReach

Tactics to improve Quality

Twitter and the Long Tail –

  • Step 1 identify keywords
  • Step 2 Look at Social Data (Topsy)
  • Step 3: Create Content

Twitter Cards

instead of twitter and going on your site – they stay on twitter – a lot of the contet spreads so can look and view the conent quicky – let them look at it they will share it –

Force Tweets

Twitter Intent Tweet, Hand Code and Adding to Text as a Link

The Big Bang Theory of Twitter Chats – Michelle Stinson Ross, CEO, Firestarter Social Media (@SocialMichelleR)

Authority is the key to drive chats.

“In the Social Media World authority is like gravity. In order to increase your gravitational pull, you must first gain mass”

  • michelle-stinson-rossHave more conversatoins
  • Participate
  • Educate
  • Network
  • Build Reputation
Popular Social Media Chats

Popular social media Twitter chats
#blogchat – Sundays at 9pm ET
#Likeable –Sundays at 10pm ET
#journchat – Mondays at 8pm ET
#mmchat – Mondays at 9pm ET
#socialchat – Mondays at 9pm ET
#pr20chat – Tuesdays at 8pm ET
#linkedinchat – Tuesday at 8pm ET
#smbiz – Tuesdays at 8pm ET
#smmanners – Tuesdays at 10pm ET
#brandchat – Wednesdays at 11am ET
#smchat – Wednesdays at 1pm ET
#CmgrChat – Wednesdays at 2pm ET
#wjchat – Wednesdays at 8pm ET
#pinchat – Wednesdays at 9pm ET
#SEOChat – Thursdays at 1pm ET
#BWEchat – Thursdays at 2pm ET

Next Step – Host your own chat

  • Expertise
  • Influence
  • Trust
  • Create
  • Maintain with content – discussion topics, participant questions, guest bloggers
  • Promote – share links
  • Maximize hashtags – train your community – be dominant

Key Twitter Tactics from the Wolves – Bob Stanke, Director, Interactive Services, Minnesota Timberwolves (@bobstanke)

In the last six months, Twitter is driving 10% more traffic to compared to the same period a year prior. Twitter following has grown over 200% in the last six months and here is how!


Key Twitter Tactics for the #twolves

  • Intense cross-organizational content and communication strategy
  • Get everyone involved from the top down
  • Understand High Value Content (HVC)
  • Create patterns and consistency
  • Utilize all your “partnerships”
Top Tips
  • Get everyone involved in Twitter messaging – from senior down
  • High Value Content has a HUGE impact on traffic – Pictures of Dancers get shared like crazy. Key Players, behind the scenes
  • Consistent Twitter messaging and matches the context
  • Use Twitter to show fans what they are missing
  • Make content strategy a priority
  • Make the organization small again
  • Find your gold content
  • Measure everything
  • Build partnerships with other brands
  • Using Twitter to drive game operations, collect data and reward the community through partner site
Written By
Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality...
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