Friday Infographic: The State of Content Marketing

Content Marketing is hot. Every marketer is talking about it, but not every marketer actually knows what it is. Content marketing after all is not the same as content creation. These two are still quite often confused. Blogging is part of Content Marketing (don’t forget to register for our free blogging webinar!), as is producing content on YouTube, but it’s mostly about getting the right content in front of the right people.

But that Content Marketing is blooming, that’s for sure. This infographic, produced by LinkSmart shows the State of Content Marketing.



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About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.