When Steve Jobs returned to Apple, the business was not doing well. Mostly, the brand wasn’t doing well. And Jobs was about to change that. In this video he introduces the famous commercial ‘Here’s to the crazy ones’ from 1997 and the strategy behind it.
Friday Talk: Steve Jobs’ Marketing Strategy for Apple
29th April 2016
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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