When Steve Jobs returned to Apple, the business was not doing well. Mostly, the brand wasn’t doing well. And Jobs was about to change that. In this video he introduces the famous commercial ‘Here’s to the crazy ones’ from 1997 and the strategy behind it.
Want to read articles similar to this?
13th March 2023
In a recent podcast with VMware’s VP Marketing, John Watton, we were talking about channel strategy and the importance of...
10th April 2020
Companies are weathering an unprecedented marketing storm & consumers need new business support. See practical steps to maximize your marketing.