When Steve Jobs returned to Apple, the business was not doing well. Mostly, the brand wasn’t doing well. And Jobs was about to change that. In this video he introduces the famous commercial ‘Here’s to the crazy ones’ from 1997 and the strategy behind it.
Want to read articles similar to this?
10th April 2020
Companies are weathering an unprecedented marketing storm & consumers need new business support. See practical steps to maximize your marketing.
17th October 2019
In an ever-changing digital landscape, how can you keep your teams creative? Get some great tips in this article from...