Pete Campbell shares his thoughts on what Firebase Analytics, Deep Linking, and Instant Apps tell us about where the mobile web is heading.
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
At SMX West Google’s Paul Haahr talked about how Google works, from a ranking engineer’s perspective. Full video here.
It used to be simple, optimising your SEO for Google. These days, you need to take into account many different things. The changes are brought together in this infographic.
A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.
People noticed a strange title in a Google result. What happened next was that they tried to find explanations. Look at the theory of why this happened
Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the creation of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back against this tide?
The news of Google’s planned restructuring and the creation of the Alphabet holding company has surprised everyone. So what’s the deal? Let us explain the ins and outs and what it means for you.
The web changes, but people will always use Search! How can SEO ever become superfluous? As a marketeer we need to be on top of the latest developments.
Should brands still be active on Google+ or should they focus on other social networks instead? This post gives 6 reasons why they should!