Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience

L’Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.

Google Glass, iBeacons and smart watches – media hype or game changers? #AdtechANZ

Jo Juliana Turnbull

Managing Director of b2cloud kicked off Day 2 of Ad:Tech Sydney, talking about the technology of the future including platforms such as Google Glass, iBeacons & Smart Watches.