Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
The afternoon of ad:tech Sydney featured two experts in APIs and explained the benefits it has brought to the business and why everyone should be unlocking their assets with an API.
Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.
Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.
Jo Turnbull covers the keynote from ad:tech Sydney and discovers why creative thinking is so important in the success of business.
Annabel Hodges covers Helen Kellie’s talk on building your brand around your audience at Ad:Tech Sydney
Annabel Hodges covers Tim Trumper’s talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.