LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjorth from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Header bidding is the latest technology to help online advertisers compete and attract an audience. In this article Rob Weatherhead explains what it is and how you can use it for your advertising campaigns.
Could bots be the next big thing in technology? Arianne Donoghue takes us behind the scenes at the Bing Ads Next event and tells us about how bots could change the future of search.
Tara West goes through the Facebook Audience Network and helps you to understand whether it is right for you and your clients.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target market is no matter what channel or platform they want to engage on.
What is Programmatic Marketing, Buying and Advertising – a high level view of what it is and hows it changed media buying and planning for campaigns.