There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Julien Coquet lists ways to extract Google Analytics data or exploit data from your favourite analytics platform in ways other than exporting plain PDFs.
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.
Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which […]
Facebook’s in-app browser might be the most popular browser that you never pay attention to. Whilst it might hide from your analytics it is growing in popularity quickly. Understand more about it in this article from Mat Bennett.
Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article on State of Digital.
Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.
Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.