Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.
This post goes into detail about everything you could possibly need to know and more about the different settings in Google Analytics.
Merchandising in the context of ecommerce is rarely written about. In this piece Andy Miller looks at the basics of merchandising for ecommerce websites and shows examples in action from major brands.
A lot can go wrong when transitioning to SSL / HTTPS. Make sure to schedule and execute all required SEO related steps in detail to avoid negative impact. Jan-Willem shows you how on State of Digital.
Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.
Most marketers stick to basic web analytics reports and rarely venture to the advanced features of their web analytics platform. In this post Andy Miller shows the power of a more advanced Google Analytics feature: multi channel funnel reports.
The value and usage of internal search is underestimated but can be easily optimized.
Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.
Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.