A roundup of some of the best tools highlighted at SMX Sydney this year, covering everything from Excel tips to Content Marketing.
Annabel Hodges reviews some of the popular real-time-business dashboards that are making waves with companies of all sizes as they bring data together in a single view.
Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.
Using Data to Drive Online Marketing Decisions – SES London 2014
Can you use Call Tracking effectively in your social media marketing? Sarah Bradley for State of Digital gives some hints and tips.
Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.
Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain a fuller view of campaigns and traffic.
Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
Using Google Analytics can give great insights as to whether you’re reaching your objectives or not. Read about some of the possibilities available.
6 analytics tools laying out why, and why not, they could be the best choice for your site.