Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right and find out how from Microsoft’s Cedric Chambaz.
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Let’s talk about Christmas! Cedric Chambaz talks through the seasonal trends for Christmas shopping across Europe & what you need to know for your campaigns.
The Christmas season is always crazy for retail businesses. Is your business ready? Let’s look at a few PPC tactics to help you make the most out of it.