The digital PR landscape is constantly changing, as some publishers are monetising what was previously editorially driven decision-making. What does […]
How do you go about getting influencers actively interested in your outreach campaign before it starts? Hannah shares her findings here.
Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.
Having moved from a completely unrelated career teaching Classics, I joined the digital world back in 2013. I was entirely naïve to the industry at the outset, believing that Penguins and Pandas were nothing more sinister than cute animals often featured on greetings cards. During my first two years in the industry though, I have become wise to the ways of the digital world, discovering that it takes a lot of research and self-education to keep up to date with the ever moving updates and learning how to combat the challenges the industry so frequently throws at us.