The question ‘How Long Should My Blog Post Be?’ has been around for as long as blogs have. There are also numerous reasons across why we care about this question. Is it from a usability perspective? Is there a secret formula to improving reader engagement through mastering the perfect ‘not too long, but not too short’ blog post length? Following Google’s sneaky update to their link guidelines, should we still be concerned about guest posts and the editorial rules around the blogs of others?
Does long-form content work on the internet? Barry Adams outlines the various advantages of long content, from higher engagement to greater SEO value.
It’s not that I don’t love this industry, I do; however I’ve been making an effort to change my usual reading habits in search of something new.
As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long, insightful writing. How can we make that happen? Barry Adams explores the issue.