For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. This is how you should use it.
Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.
How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online presence.
Google has different types of ‘clients’: those searching, those trying to rank and those paying for ads. Who should they listen to?
This post looks at 7 steps to help you conduct an audit of a brand online taking a deeper look at trademarks, domains, social media, reputation, logos, relevance and traffic.
Dashboards and Reports for Monitoring Brand Engagement from within Google Analytics. An overview on how to.
This post looks at ways you can manage your brands reputations from within Google Analytics including the new Social Graphs.