Choosing the right name for a business is vital. This post looks at some of the leading brands and the mistakes they made with the brand names and how you can avoid the same mistakes when naming your business.
It is now more important than ever for you to protect and monitor your brand name online. This whitepaper will help you take the right steps.
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.
The SES Conferences rebrand to Clickz Live, another sign of the search industry moving closer to the general digital marketing industry. An analysis.
Investing in content for your blog is fantastic, it’s just not the only sort of content you should be investing in.
Google has different types of ‘clients’: those searching, those trying to rank and those paying for ads. Who should they listen to?
Agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency.
This post looks at 7 steps to help you conduct an audit of a brand online taking a deeper look at trademarks, domains, social media, reputation, logos, relevance and traffic.
Gone are the days when organisations were able to hide behind their PR teams, everything is instant. What challenges does that imply for us?
SEO now plays a critical role for any company wishing to rebrand with the new identity needing to be reflected in the keywords it wants to rank for.