Internal teams working with outside Digital Marketing consultants: often there is some member that finds the very concept of outside consultants threat. Why that fear? Kristine Schachinger talks about how to take this away.
These days, a CMO of a big brand depends on many different AdTech solutions to deliver their Online Advertising program. Where to start? Laurent Boninfante talks about this on our latest Friday Commentary.
A CMO usually struggles with making the right choices for agencies. Finding the perfect agency is more than just choosing a type of agency. Andrew Girdwood explains.