This article explains the skills that content marketers should learn and hone to develop a successful career in the industry […]
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Let me tell you about some of my most unsuccessful freelance writing projects. A company would contact me saying they […]
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
Nine key points to include in every article brief to a freelance writer, why the information is essential, and what freelance writers themselves say.
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
If you look at one content marketing example after another and can’t see a way to apply it, it’s time to look at these 6 extraordinary examples of content Marijana shares with us on State of Digital.