When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
Nine key points to include in every article brief to a freelance writer, why the information is essential, and what freelance writers themselves say.
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
If you look at one content marketing example after another and can’t see a way to apply it, it’s time to look at these 6 extraordinary examples of content Marijana shares with us on State of Digital.
It’s not enough to simply publish content and hope for the best. You have to go out there and build your audience, as Morgen Henderson explains here.
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
When you finally sit down to write that blog post you’ve had in mind for weeks, any of the following […]