In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Regular columnist Ben Wood picks out 4 useful tools to help manage your editorial content calendar.
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.