Content Strategist Lola Michels shares her process for creating a content strategy that meets your digital marketing goals, complete with content strategy template.
I’m a content strategist but I work mainly with small businesses, so while I’d love to be able to recommend […]
A content marketing strategy makes a big difference in success. You need to understand your audience needs and combine it with what your business needs
Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to gather some quick wins.
A site migration can be an opportunity to reassess a website’s content strategy, as well as supporting best practice SEO. Briony Gunson talks us through what else you could consider to make the most of the potential opportunity.
With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may help and needs to be considered as part of your content marketing mix.
SEO is not an out-of-the-box service. A successful SEO strategy emerges from understanding the client, the industry, Google’s SERPs, and your link tactics.
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
A look at what is considered to be quality content, how you can think about creating your own set of in house content Ninjas!