ta science is the fundamental area of marketing and broader business intelligence that your business is likely missing out on, and it’s time to fill that gap.
How do you maximise the value of your email list? A solution could be to combine it with a powerful technique, Recency Frequency Monetary (RFM) analysis
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Jo Turnbull interviews Eliot Knepper from Rising Media about their next conference taking place in London. Learn about the team behind Data Driven Business.
Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s ‘Content Marketing Summit 2014’.
Pivot Tables are very usefyl. This article by Jackie Hole describes how to use Pivot Tables to analyze PPC Data to get optimum return for your budget.
Social Media Monitoring should be an essential part of your online strategy, if it isn’t then here a 6 very good reasons to convince you to start monitoring your social networks today!