With no single perfect data source, how can you make decisions you can trust? In this article from Hannah Thorpe, find out where you can go for reliable insights to help you make informed decisions.
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias – Youtube Sensation and FilmMaker
Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.
Annabel Hodges covers Tim Trumper’s talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.
An insight is actually a source of information and is not data points. It is obtained by the analysis of […]
What happens if you download the data from a whole bunch of Analytics Accounts? You get a snippet of the data Google has, but still some good direction.
Anything to improve the ‘look’ of mobile results will make it much more appealing to a mobile searcher, and drive up the CTR.
A look at social influence scoring vs. Google’s massive data set, concluding that what Google has on its users supersedes any notion of ‘Author Rank’.