In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
Influencer marketing doesn’t need to be scary or expensive. Follow these steps to learn how to create successful long term influencer marketing campaigns.
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
There is more to PRing a tech start up than just exposure or acquiring new customers. But what do you need to know? James Crawford tells you more.
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.