‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For […]
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
Influencer marketing doesn’t need to be scary or expensive. Follow these steps to learn how to create successful long term influencer marketing campaigns.
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
There is more to PRing a tech start up than just exposure or acquiring new customers. But what do you need to know? James Crawford tells you more.
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.
Jodie Harris gives some great insight of what do to when recruiting for a Digital PR. The recruiting landscape is a minefield, there are so many cliches to avoid and so many qualities to consider when looking for the right candidate.
If you haven’t thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap – James Crawford talks us through what you should be thinking about for your Christmas PR and Content Marketing.