When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.
Jodie Harris gives some great insight of what do to when recruiting for a Digital PR. The recruiting landscape is a minefield, there are so many cliches to avoid and so many qualities to consider when looking for the right candidate.
If you haven’t thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap – James Crawford talks us through what you should be thinking about for your Christmas PR and Content Marketing.
As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is to adopt digital and invest digital PR into your promotional activity.
In a dream world, all clients that walk through the door will be established, a leader in their industry and have shed loads of products to PR to authoritative sites. Its not always the case that your client will be established in their industry, or have lots of products to be able to PR. Jodie Harris takes us through some key points on how to PR a company with no products to PR, but are more service led or B2B.
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
PR is a great way to build links to your website after suffering a penalty from Google. Find out more about how to use PR to recover from a penalty in this blog post by James Crawford.
Here are the key trends and predictions that every Digital PR needs to consider for the year ahead!
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.