A Digital PR campaign strategy should have a mixture of tactics and complement what other digital activities will be happening. The PR strategy should work in unison with the traditional PR plans, and not as an aftermath.
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
Social PR hits are sometimes overlooked when Digital PRs report. If you can report on the brand mention, the platforms they have been mentioned on and the size of the social followings: you have a social PR hit on your hands.
Until recent years, the humble press release used to be an important piece of ammo to a PR’s arsenal. Nowadays, PR doesn’t need to be dictated by a sharply written piece of copy, nor is there a need for gumph to make a story or a brand compelling.
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!
Banning platforms such as MyBlogGuest is a bitter pill to swallow for many SEOs, but it paves the way for Digital PR!
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.