How to Optimise Call-to-Action Buttons for Maximum Conversion & 10 Alternative Uses for CRO Tools
Your call-to-action buttons represent the ultimate low-hanging fruit in CRO. In this part of the day Michael Aagaard gives an excellent […]
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Right Content, Right Person, Right Time & Maximum Marketing Impact
Back by popular demand Barbara Pezzi gives us the short version of what she would do with a £5k budget.
The Psychology of Pricing by Leigh Caldwell
Ever wondered about how to price your products so most people buy? Leigh Caldwell, a leading pricing psychologist and author shows how to set pricing strategies.
The Sale is Not the End of the (Bottom) Line #eMetrics
In this session at eMetrics London 2012, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and profit throughout in any business.
Who’s Data is it Anyway? Online Privacy Marches On #eMetrics
A panel of three at the eMetrics Summit in London 2012 discuss one of the hot topics from 2012 – Data and Online Privacy. In this session, the panel talk about their own personal experiences of data privacy and offer their best advice on how to keep on top of this.
Tag Management – A Feature With a Future #eMetrics
eMetrics London 2012 – Three panelists share their own personal experiences of improving website performance, testing efficiency and data integration.