Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
2017 will probably be recalled as one of the busiest periods in AdWords history. This post is a recap of what you really need to do and/test as soon as possible in 2018.
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
A deep dive into all the different reports that sit within the AdWords Dimensions tab: Why they are there and how to use them.
Product Ratings have finally made their way to Google Shopping. Arianne Donoghue explains how they work, why they’re different from Seller Ratings and why you should take advantage of them.
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data are disclosed.
Many, including some dear friends and very skilled SEOs, wanted to see in this patent the definitive proof that Google also uses Adwords as a ranking factor.