Ecommerce in France – What You Need To Know Right Now
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
International Search
The No-nos of Using Online Translators when entering a Foreign Market
Translating can be one of the most challenging tasks of entering an foreign market. Online translators further hinder the process by creating inaccurate site content, keyword lists, ad copies without a user’s knowledge. This blog breaks down some of the most common mistakes associated with online translators and then offers some best practice suggestions for overcoming some of the translation challenges website owners face when they expand their business internationally.
Why Google Is Broken
Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.
12 Myths of International Search Marketing
There are many myths surrounding international search marketing, so we’ll try to debunk 12 common ones and get your global search efforts on the right track.
Chinese Social Media: In China It Is Not About Facebook
If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms
The Global Search Engines – Just What Are They Up To?
The world of search is always changing. So what are the latest developments from the global search engines and what does that mean for marketers?
The Ideal Content Management System For International Websites
Multilingual international websites need a fully featured CMS. Choose your CMS wisely to avoid unnecessary headaches with your international websites.
5 Annoying International Search Assumptions
We’re all guilty of making assumptions – sometimes they’re right, and sometimes they’re not. However there are some fairly common […]
Germany & Search: May & June 2013 Edition
Bastian Grimm provides an update of the latest developments in search and social in Germany in the past few months.
International SEO: How to be Effective in Languages You’re not Fluent in
Doing SEO in a non-native language can be daunting. Ned Poulter shares his thoughts on the matter and provides tactics for effective multilingual SEO.