Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.
HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.
Ben Holbrook took a journalism course and now shows you how old-school journalism tactics can be used to enhance your content marketing efforts.
We all want attention and coverage from ‘real life media’ they get the most attention and provide the best links. But how to get their attention?
Journalists… SEO needs you, search needs you, and websites need you. Kate Morris explains the importance of SEO and Journalism