Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
Steve Morgan wrote up his notes for two of the Birds of a Feather tables at MozCon 2018, discussion round-tables on content-driven linkbuilding and local search which took place during the lunch breaks.
Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
How can you make sure your content marketing efforts earn the best links? Pete Campbell shares six tactics to turn your content in to linkbuilding machines.