While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Many SEO agencies and freelancers are measured by the number of links they build for clients. Kate Morris thinks this is wrong and gives alternative metrics.
Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.
Using Google Analytics can give great insights as to whether you’re reaching your objectives or not. Read about some of the possibilities available.
This post was written by Thomas Schonenberger from Mediavision who was our guest at SES London last week. Thursdays keynote […]