Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
The new Paid Search Strategies 2019 report from Innovell is a detailed look at the types of strategic approaches that drive paid search success in 2019.
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjorth from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.