Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjorth from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Recently Google decided to let exact match less… exact, including in it the same search intent key-phrases. Here is what you need to know about it and how to react to this innovation.
This post is packed full of practical ideas on how businesses with a physical presence can enhance their paid search presence on AdWords.
Ad Copywriting is an inexact science (assuming it can be called a science), but you can still count on several founding criteria to maximize the performance of your ads. Here you will find all the most powerful AdWords applications.
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.