Is it the end of PPC accounts as we know them?

Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.

Is Adwords a ranking factor in Google Search?

In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data are disclosed.
Many, including some dear friends and very skilled SEOs, wanted to see in this patent the definitive proof that Google also uses Adwords as a ranking factor.