In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
Discover how to get the most out of media request services, including how to respond to them to get the best results for your brand in this post from Hannah Butcher.
Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.
An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?
Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.