How do you pick the right programmatic display option for your business? What questions should you ask? Find out what you need to know in this handy post from Rob Weatherhead.
Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.