ranking factors

Is Adwords a ranking factor in Google Search?

In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data are disclosed.
Many, including some dear friends and very skilled SEOs, wanted to see in this patent the definitive proof that Google also uses Adwords as a ranking factor.

The Business of SEO

SEO is a bit of an odd duck in the total mix of online marketing, as it’s one of the more difficult digital disciplines to quantify and measure.