Paid Search is one of the oldest and most important digital marketing industries. Anders Hjorth from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Dawn Anderson attended the European Conference on Information Retrieval 2018 in Grenoble and caught up with the latest in the field. Read her summary of the event here, with loads of links to papers and other resources.
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas.
A summary of the insights from the Reuters’ Institute Digital News Report 2015 with links to main report and video content with the stand-out points and the details that could and should impact how marketing budgets are allocated.
Takeaways from the data Bing gathered into the specifics of the travel search habits and opportunities. Cedric Chambaz explains
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.
Facebook is still the most popular social network amongst youngsters, but there is more to be learnt from Forresters numbers than just that.
An overview of research published around the web around Digital Marketing topics. Week 11 of 2014.