Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias – Youtube Sensation and FilmMaker
Where is SEO? And why should brands care? David Harling of MoneySupermarket and Linkdex’s Matt Roberts give a blueprint for SEO in 2014 and beyond.
How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment
What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go, identify partners and put together a winning solution that addresses perfectly your needs using the right people and customising Technology to your requirements with flexible partners such as Acquisio.
Consumers have changed and so has marketing. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage consumers in meaningful ways. Here are insights around the latest marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
Service is Sales: How the customer is always right and how we are often wrong. Read about KLM’s current social commerce approach, which is -surprisingly enough- more about service than pure sales. A full summary of KLM Keynote presentation by Koen Spiers (Social Commerce Manager for KLM) at Reykjavik Internet Marketing Conference
For RIMC 2014 we talked to Margo Smale of Dell about her job, her talk at RIMC and her expectations of Iceland
For RIMC 2014 we talked to Laurent Boninfante of Acquisio about his job, his talk at RIMC and his expectations of Iceland
For RIMC 2014 we talked to Ajit Sivadasan of Lenovo about his job, his talk at RIMC and his expectations of Iceland
For RIMC 2014 we talked to YouTube magician Matthias about his job, his talk at RIMC and his expectations of Iceland