Gianluca Fiorelli reviews the two biggest radical changes from Google in the past 18 months 1) Machine Learning and 2) User Experience. Read the latest post by Gianluca for more details.
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
This post shares insight on search cycles and the way you can apply lessons learnt from historical search trends to forecast future demand.