In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Seasonality is a well-known phenomenon in ecommerce, but does it also impact SERPs? Does Google alter rankings based on seasonal intent? OnCrawl investigates.
A good technical audit is one of the cornerstones of SEO. Make sure you know the essentials of what every audit should include in this post from Jo Turnbull.
Competitor research is valuable but not always the answer to secure links. There are many cases where original thinking will serve you better.
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of both games is to acquire as many properties as possible.
You’ll have heard the announcement during this year’s I/O about the addition of AR results to SERPs, but how will these impact brands online?
The ability to choose the right data to track and the most appropriate analysis is what makes the difference between basic SEO best practices and offering a high-performance SEO strategy.
Voice search is still in a very early stage and when SEOs talk about it they mostly refer to becoming “vocal answers” to very specific questions. Is there a type of content format that can be particularly suitable to become a response?
SEO for images is changing fast and Google’s focus on the subject is strong. Read these tips to get the most out optimization of pictures for today’s SERPs.
What if, as SEOs, we’re all at risk of becoming incompetent without realising? Chris looks at the Conscious Competence Matrix and considers what it takes to stop you losing your edge.