When your content isn’t getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.
Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.
Migrating your Facebook fans into your database, so you can target them with more relevant offers and content and lower your Facebook advertising costs.